通過獨特的設計形式，良好的足球 logo可以吸引眼球，從而贏得更多的合作機會，讓消費者口口相傳。一個成功的足球 logo不僅能體現企業的意義，而且能夠成為企業的無形資產。

足球 logo創作理念：

What would that have looked like? Photographer Mike Goldwater spent many years documenting chance moments of intimacy and humour across the iconic network of tunnels that live beneath the capital.

The pictures, taken between 1970 and 1980, tenderly capture special moments, moments we still see today: the kisses goodbye, the buskers, the Friday night revellers, a man cradling a cat, and the commuters deep in thought and desperate to get home. We also see old ticket booths (before Travelcards existed), old school carriages, retro film posters and bell flares.

You can enjoy this fascinating series in a new book, London Underground 1970-1980. Arts writer Lucy Davies says in the book's introduction: "Goldwater was already familiar with the Tube, though it was quite different from the one we know today. Back then, you had to buy your ticket from a window and show it at the barrier. The advertisements on the wall were unabashedly sexist. You could puff undisturbed on a cigar and tap your ash on the carriage floor."

Lucy adds: "Some stations were lit only by individual hanging bulbs in white light shades, immersing travellers in a dim, Hades-like gloom. It made taking photographs incredibly difficult, forcing Goldwater to function at the very limit of his film's capabilities, but it gives his pictures a wonderfully brooding, unearthly cast."

London Underground 1970-1980 by Mike Goldwater is published by Hoxton Mini Press.